Opening speech by Assoc. Prof. Dr. Pham Thi Hong Nhung, Rector of HUFLIS and Chairwoman of the Organizing Committee

The opening ceremony took place on the morning of March 28, 2026, with the attendance of Assoc. Prof. Dr. Pham Thi Hong Nhung, Rector of the University of Foreign Languages and International Studies, Hue University-Head of the Organizing Committee; Mr. Oh Jungtaek, Acting Consul General of the Republic of Korea in Da Nang; Mr. Woo Hyoung Min, Director of the Korea Foundation in Vietnam; Mr. Park Yuncheon, representative of Kia Motors and Secretary of the Majungmul Scholarship Foundation; along with other members of the Foundation and representatives from government agencies, associations, and Korean businesses in Vietnam.

Congratulatory speech by Mr. Oh Jungtaek, Acting Consul General of the Consulate General of the Republic of Korea in Da Nang

Mr. Woo Hyoung Min, Director of the Korea Foundation in Vietnam, delivered a speech at the Opening Ceremony.

Mr. Park Yuncheon, representative of Kia Motors and Secretary of the Majungmul Scholarship Foundation delivered a speech at the Opening Ceremony.

Participants at the Opening ceremony

This year’s festival brings together more than 800 students and lecturers from universities and institutions offering Korean language programs across Central Vietnam. Participating institutions include the University of Foreign Languages and International Studies, Hue University; University of Foreign Language Studies - University of Da Nang; Duy Tan University; Dong A University; and the Vietnam-Korea University of Information and Communication Technology, the University of Da Nang. The event also welcomes lecturers from the University of Languages and International Studies – Vietnam National University, Hanoi, and the University of Social Sciences and Humanities – Vietnam National University, Ho Chi Minh City.

Participants from different universities

          The Organizing Committee presents souvenirs to sponsors and representatives of participating units

Over the years, the festival has become a signature annual event for Korean language learners and educators in the Central region. More than just a cultural celebration, it stands as a strong example of meaningful and sustained collaboration between Vietnamese and Korean partners in education, language, and cultural exchange.

In a symbolic gesture of appreciation, the Rector wore a Kia Motors worker’s uniform to acknowledge the company’s four years of support and partnership.

Over the past four years, the festival has established itself as a vibrant platform for connection and exchange among the Korean-learning community. A standout feature of the program is the continued sponsorship from Kia Motors, reflecting the company’s strong commitment to social responsibility. What makes this partnership particularly meaningful is the involvement of Kia Motors workers and labor union members, who have voluntarily supported and helped organize the event out of genuine enthusiasm for the Vietnamese community’s interest in Korean language and culture.

Mr. Park Yuncheon presented a commemorative book marking the 80th anniversary of Kia Motors to the Rector.

The festival’s activities promise to deliver engaging and memorable experiences, offering participants deeper insight into contemporary Korean culture while fostering lasting connections among students and educators from across regions—both during the event and beyond.

The Korean Language and Culture Festival continues to highlight the University of Foreign Languages and International Studies, Hue University’s role in promoting cultural exchange, advancing international collaboration, and training high-quality human resources in an increasingly globalized world.